Open upland ridge and valley under a blue sky

RUNNING COACHING

Six clients at any one time,
one of them you.

Private, one to one coaching built around your goals and your calendar

HOW I COACH

One coach, no more than six coached clients, and a training plan that is crafted for you and rewritten with you.

Bespoke from day one

Your bespoke training plan is built from a thorough and robust assessment of your history, your diary and your goals

Expert diagnostics, not guesswork

Running form, strength, mobility and training data are reviewed together so we fix the cause, not the symptom

Adjusted in real time

Every session is reviewed as soon as it is completed and the training plan moves with your life, your recovery and your results, week by week

Direct, honest and in your corner

A straight answer on WhatsApp or phone when you need it, encouragement when it counts, and the truth even when it is not what you were hoping to hear

Support that starts the day you join

Onboarding, baseline and your first training block are typically in place within two weeks, and I stay close to you from there

In person and digital, your choice

Typically, clients run or train with me in the gym for sixty minutes (and, in some cases, up to three hours on long runs). Online or face-to-face reviews are conducted as a minimum once every week

In person, that means anywhere across the Cotswolds, from Cheltenham and Cirencester to Stow-on-the-Wold, Bourton-on-the-Water, Burford and Moreton-in-Marsh

Ian runs with you

When you want company, Ian can plan the route, the session intensity and structure and support you, where needed and where practical

One goal, one programme

First 5k, first marathon, a Major, an ultra, one injury-free training block or your best season, the programme is written for your goal

Longevity and wellness as goals in their own right

Running well into the decades ahead, feeling like yourself again and living stronger counts every bit as much as a finish line

Six clients only

Coached places are capped so you get the attention you deserve, fast replies and a coach who knows your story

Built around a demanding life

Travel, long hours, family and a calendar that changes weekly are the starting point, not an excuse

Specialist expertise built in

Nutrition, hydration, strength, plyometrics and drills are part of the plan, with sleep, breathwork, genetic insights and blood testing available as optional extras at additional cost as you move up the Membership tiers

Discretion as standard

Who I work with stays between us unless you consent to act as a runwithian Ambassador

The Onboarding Process

The runwithian onboarding process is a structured customer journey designed to make your transition into great physical and mental performance simple.

Initial Assessment

A comprehensive review of your current fitness level, health markers, running history, and specific performance goals to establish a baseline for your journey.

Goal Setting

Defining clear, measurable milestones that align with your ambitions, whether that be a first 5k, road marathon, an ultra, or a personal best four years away.

Physical Planning

Designing a bespoke training plan that integrates strength, endurance, and recovery, built around your specific schedule and lifestyle. Periodised and seasonal where appropriate.

Kit & Equipment

Selecting & recommending a selection of performance gear and equipment tailored to your running style and the terrain you will be tackling.

Onboarding

The final integration phase, where we finalise your membership details, set up direct access to Ian, and prepare you for your first session.

MONTHLY OVERVIEW

A typical month

What a typical month looks like across the different coached runwithian Membership Tiers

Bronze

A clear, personal plan built around your real week
One to one time with Ian every month to stay on track
Weekly check-ins so small problems never become big ones

2 hrs with Ian per month

1 x 60 minute coached session per month
4 x 15 minute check-ins per month

Included

Bespoke training plan that adapts with you
Private/bespoke digital training app
Access to Ian via WhatsApp
The option to runwithian in person*
Nutritional coaching
Hydration guidance
Plyometrics/drills
Strength training optimisation
runwithian eBook library
Quarterly runwithian newsletter
Race week plans for your target races
Member webinars
Exclusive invitations to runwithian events and member gatherings

*where practical.

See membership options

Silver

Twice monthly coached sessions to build real momentum
Deeper weekly check-ins on training, recovery and fuel
Steady, measurable progress towards your next race

4 hrs with Ian per month

2 x 60 minute coached sessions per month
4 x 30 minute check-ins per month

Included

Bespoke training plan that adapts with you
Private/bespoke digital training app
Access to Ian via WhatsApp
The option to runwithian in person*
Nutritional coaching
Hydration guidance
Plyometrics/drills
Strength training optimisation
runwithian eBook library
Quarterly runwithian newsletter
Race week plans for your target races
Member webinars
Exclusive invitations to runwithian events and member gatherings
10% off exclusive events

Plus (at additional cost)

Optional blood testing**

*where practical.

**via GP.

See membership options

Gold

A coached session with Ian every week
Training, nutrition and recovery reviewed together weekly
The structure to chase a marathon, ultra or personal best

7 hrs with Ian per month

4 x 60 minute coached sessions per month
4 x 45 minute check-ins per month

Included

Bespoke training plan that adapts with you
Private/bespoke digital training app
Access to Ian via WhatsApp
The option to runwithian in person*
Nutritional coaching
Hydration guidance
Plyometrics/drills
Strength training optimisation
runwithian eBook library
Quarterly runwithian newsletter
Race week plans for your target races
Member webinars
Exclusive invitations to runwithian events and member gatherings
20% off exclusive events

Plus (at additional cost)

Genetic insights
Race and destination planning
Optional blood testing**

*where practical.

**via GP.

See membership options

Platinum

Ian alongside you twice a week, in person or online
Hour long weekly reviews of every part of your training
Our most complete support for big goals and busy lives

12 hrs with Ian per month

8 x 60 minute coached sessions per month
4 x 60 minute check-ins per month

Included

Bespoke training plan that adapts with you
Private/bespoke digital training app
Access to Ian via WhatsApp
The option to runwithian in person*
Nutritional coaching
Hydration guidance
Plyometrics/drills
Strength training optimisation
runwithian eBook library
Quarterly runwithian newsletter
Race week plans for your target races
Member webinars
Exclusive invitations to runwithian events and member gatherings
30% off exclusive events

Plus (at additional cost)

Genetic insights
Race and destination planning
Sleep physiology
Breathwork coaching
Nervous system regulation
Optional blood testing**

*where practical.

**via GP.

See membership options

Steel

A plan built for you, whether you are new to running or a club regular
Built around your week, your parkrun and your club nights
Coaching by the 16 week season, with no 12 month commitment

Around 1 hr with Ian per month

1 × 60 minute planning call at the start of each season
1 × 45 minute video call per month to review your training
Written feedback on your training every fortnight

Included

Training plan built around your week, your club or your parkrun
runwithian digital training app
Race week plans for up to two target races per season
Plyometrics/drills library
Strength training library
runwithian eBook library
Quarterly runwithian newsletter
Member webinars
Exclusive invitations to runwithian events and member gatherings

Plus (at additional cost)

A 60 minute session with Ian*
Running form video analysis

*online, or in person where practical.

Open to all, no interview needed: Steel starts with a discovery call with Ian. Steel places sit outside the six coached client cap and are limited each season.

See membership options