ABOUT IAN
Your ambition.
Crafted.
Supported.
Every step.
Encouraging
Kindness that HELPS YOU SUCCEED
Approachable
NO EGO, NO JUDGEMENT,
EASY TO TALK TO
Knowledgeable
Thirty years of know how
Biography
Ian Baynes is an endurance runner, author, former firefighter, business leader, consultant and transformative running performance coach known for his grounded, compassionate approach to helping others rediscover and improve their strength, capability and conscious competence.
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With over 90 marathons, 47 ultramarathons and 210 back-to-back half marathons completed, including victory at the Long Beach Marathon, USA, a bronze medal at the iconic Comrades 90km Ultra in South Africa, and a run across Tennessee, USA and back in 93 days, Ian's lived experience gives him unmatched insight into both the physical and emotional demands of high performance.
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His business journey, from start-ups, family-run businesses, and large enterprises to becoming a performance running coach, has shaped a philosophy built on empathy, consistency, and personal evolution to drive successful runner outcomes.
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Now based in the Cotswolds, UK, Ian works with up to six clients at a time to ensure full presence and personalisation. Whether helping a high achiever find peace, supporting someone to rediscover their agency, or teaching and guiding a new runner toward their first finish line, Ian meets each person where they are.
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His approach isn't about proving anything; it's about delivering one interaction at a time by instilling the habits needed to stay resilient, no matter what life throws at us. Known for his calm, friendly, kind, uplifting energy and powerful listening, Ian believes in movement and developing a calm nervous system and mind as ways to reconnect and rebuild confidence from the ground up.
BACK TO BACK Half Marathon Streak
230 days
MarathonsÂ
COMPLETED
90
ULTRAS
COMPLETED
47
RUNNING
CoachingÂ
7 years
BUSINESS
Leadership
25 years
Fire Service
5 years
LONG BEACHÂ
2018 MARATHON WIN
1
Coaching Style
Built around you, not a template
​One coach. No more than six coached clients. Four coached tiers, Bronze to Platinum, built around your goals and your calendar. Steel is seasonal coaching for new and club runners, open to all, sold by the 16 week season and starting with a discovery call rather than an interview. Associate Runner is a digital only membership: learning, development and self improvement, with ad hoc access to Ian through webinars and public events.
One Coach
​One coach. No more than six coached clients.
Customised Plans
Customised, dynamically adjusted plans in every membership.
Coaching Sessions
Run or training sessions with Ian.
Specialist Expertise
Breathwork, sleep physiology, performance nutrition.
Discretion
Discretion as standard for all clients.
Core Values
Guiding principles that define the runwithian experience.
01
Give first
02
We before me
03
I before you
04
One percent a day
05
Stick with it
Investing time and energy into the collective journey before seeking personal recognition.
Placing the collective success of the group above individual ambitions and personal gain.
Leading by example, ensuring that the standards set are the highest possible for everyone.
Consistency is the only true path to mastery, focusing on the small daily improvements.
Resilience and persistence in the face of adversity, ensuring long-term commitment to the journey.