Decide. Commit. Succeed.

Bespoke, personal, private coaching & tailored-made running services crafted with Ian.

Interview only.

Membership limited to six runners at any one time.

The runwithian difference

There is no algorithm here. No A.I. generated training plan, no automated check-ins, no system deciding what you need based on what worked for someone else.

What you'll find at runwithian is something increasingly rare: a kind, focussed person and support team who have spent decades earning the right to sit across from you and say, with complete confidence, I know how to help you.

Ian Baynes has led businesses under pressure, responded to emergencies where precision and calm were the difference between outcomes, crossed finish lines on four continents and spent years studying the genetics that determine how your body actually responds to training, stress and recovery.

Ian's life to date is the single, integrated lens through which every client training programme is built. The corporate years taught Ian that high-performing people don't fail for lack of ambition they fail because nobody ever built a system around their actual life.

The fire service taught him that composure, preparation, and knowing exactly what to do next aren't personality traits. They're skills, and they're trainable.

The running years; 90 marathons including an international victory in Long Beach, 47 ultras, a bronze medal at Commrades in South Africa and several informal running records have taught him what the body is truly capable of when it is understood rather than just pushed.

And the genetics work taught him the true value of personalisation, because the plan was never the point. You are the point.

This is why every runwithian membership is crafted from scratch. Not adapted from a template. Started, genuinely started, from a blank sheet of paper with your diagnostics, your history, your schedule and your life as the only brief that matters.

That takes time. It requires real investment; of thought, of care, of expertise accumulated across a career that most coaches simply haven't had. It cannot be rushed, replicated, or handed to a system to produce overnight.

That is precisely why it works. And it is precisely why runwithian works with a maximum of six private clients at any one time.

Typical problems solved at runwithian

runwithian exists to help focussed individuals transform their health, their running and their lives through a long-term coaching relationship built on trust, evidence and genuine personal care.

They have everything except the right help

Bespoke, private clients are not short of options. They have advisors, Garmins, Whoops, gym memberships, training plans and corporate wellness programmes. None of it works sustainably because none of it was built for them specifically. They are drowning in generic solutions to a deeply personal problem. They don't need more information or another Personal Trainer, they need someone who can cut through everything and help them figure out what to do exactly, in the context of their life. The runwithian answer: Bespoke diagnostics and a long-term, sustainable programme built from scratch around one person.

Their body is sending signals they can no longer ignore

Elevated cortisol (your primary stress hormone), broken sleep, declining energy, weight that won't shift despite effort. These prospective clients are high performers who have spent years building a career and quietly neglecting everything else. The moment of reckoning; a blood test result, a health scare, a milestone birthday creates urgency that no off-the-shelf product can meet. What they need is someone who understands the intersection of stress, physiology (how your body functions), and performance at a level that a standard Personal Trainer simply cannot reach. The runwithian answer: Medical-grade diagnostics, genetics insight, and a coach with the credentials to interpret and act on all of it with a world class support team.

They have nobody truly accountable to them

At this level of success, very few people tell you the truth. Coaches encourage, Apps congratulate, trainers follow instructions. What is missing is a trusted partner who will be honest about where you actually are, what your data is really saying, what needs to change - and who will still be there years from now, not just until the race is run. The runwithian answer: A long-term coaching relationship built on honesty, discretion, and genuine personal investment, not a transaction with a finish line.